To find the solution to a concern, many people consult the internet. Search engines facilitate this by directing them to sites likely to provide them with answers. However, there are numerous sites that deal with the same topics. The owners are then forced to use search engine optimization to get the first results offered to Internet users. Find out the purpose of this optimization.
Main goal of search engine optimization
Search Engine Optimization (SEO) has one main goal. It is that of making a site visible among the first results proposed. It is understandable that the requested exploration must absolutely be linked to the site’s sector of activity. Indeed, when a simple Internet user has a quest, he often consults the Internet. The search engines use the keywords contained in their request to provide them with suitable results.
So, for a site to be suggested in the results, it would first be necessary for a keyword related to its industry to be contained in the user’s search. Just imagine the number of site possibilities he can have on each request. This reflects the value of optimization. The most referenced sites will always be among the first results whenever a keyword related to their topic is searched.
Specific objectives of search engine optimization
The main goal of search engine optimization comes in two specific goals: increasing the number of referring domains and increasing organic traffic.
Increase the number of referring domains
When a site (A) issues an external link to another (B), it is considered a referring domain of the latter. The more Internet users click on this link, the more the site (B) will be visited. The increase in referring domains thus contributes to the increase in visibility. In addition, site owners often need to create hypertext links (called backlinks) that lead to other platforms. These thus obtain referring domains.
This reveals the reliability and quality of the type of service provided by the site. It is an essential criterion followed, and very much taken into account in the ranking of results. Successful search engine optimization requires increasing the number of referring domains.
Increase organic traffic
Another criterion highly regarded by search engines for showing the order of results is organic traffic. This is all the visits granted by a site without advertising intervention. It reveals the great visibility of it. When a site is heavily visited, search engines consider it to be in high demand. It is therefore naturally proposed in the first results.
This is what results in a site’s ranking in the results being better as the organic traffic increases. Achieving the goal of search engine optimization therefore necessarily involves increasing organic traffic. Moreover, this is one of the key points used to evaluate an ongoing optimization procedure. Such a procedure takes a long time.